Just read a blog post from Seth Godin on saying versus doing. That when the gap between saying something and doing something becomes too big, people stop listening to your saying altogether. It’s a problem I’m all too familiar with, both at work and at home!
It’s also a big deal when it comes to brands. You make a brand promise, and then failing when it comes to brand delivery impacts your brand. Whether you’re a company or an individual, same rules apply.